---
title: How to Protect Your Brand during the Holidays
description: With COVID forcing people to stay indoors, online holiday shopping increased 32% last year. Our eBook has tips to protect your brand these holidays.
---

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# The Dark Side of Holiday Shopping:

# Why Brands Need Protection Against Counterfeiters

## Why Brands Need Online Protection

With online holiday spending set to hit a record $241B, (up 8.4% from 2023) - brand counterfeiting is becoming more of a threat than ever. During this critical sales period, brands can no longer ignore the rise of savvy counterfeiters.

**What's inside:**

- **Uncover the Risks**: Learn about the growing threats of counterfeit goods, phishing scams, and trademark infringements.
- **Real Data Insights:** Discover how holiday scams impact brands, with insights on $2 trillion in counterfeit sales annually.
- **Actionable Protection Steps:** Get expert advice on implementing AI-powered monitoring, automated takedowns, and customer education.
- **Stay Ahead of Scammers:** Understand how to proactively defend against evolving fraud tactics and maintain customer trust.

### Download eBook

## Companies Trusting BrandShield

![Swisscom1](https://l.brandshield.com/hubfs/Swisscom1.webp)

![Pollogen1](https://l.brandshield.com/hubfs/Pollogen1.webp)

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![Swisscom1](https://l.brandshield.com/hubfs/Swisscom1.webp)

### Marcus Jaeger

##### IP Address & Domain Management

*"I can say yes, I am impressed and for my requirements the system is better compared to others I have seen and used over the years."*

![Pollogen1](https://l.brandshield.com/hubfs/Pollogen1.webp)

### Michele Michaeli

##### VP Marketing

*"BrandShield’s hunters have reached a phenomenal takedown success rate, both with Chinese and Western marketplaces. Now we are always in control of our relevant digital environment, with immediate access to view everything in the system and recieving reports."*

![Bo2](https://l.brandshield.com/hubfs/Bo2.webp)

### Morten R Serup

##### Brand Protection Officer

“We chose Brandshield over its competitors because of their exceptional product offering, but what really sold us was their legal competence, combined with their deep commercial understanding of how business works, and we have been impressed by the results. The results are just tremendous! With Brandshield on board we knew we could proactively manage Brand Protection risks before they cause irreparable damage."

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